Home of the Ultimate Curl Experience. We look forward to help you reach your Curls, Kinks, Coils & Waves full potential.
Paula Whitelocke (Owner - Educator - Stylist), took interest in hair from a very young age and turned her passion into a business at 13 years old. At 15 years old, she started working at a hair salon where she thrived and solidified the ideal of becoming a hairstylist. Her dream would soon be realized, when she opened Hair Designs by Paula in 2010 where she committed to working with all hair types. In 2014 Paula began the rebrand to Curly Hair Designs, because she discovered that many didn’t have a place to go that celebrated their textures. She wanted everyone to feel comfortable when sitting in a stylists’ chair for the first time. Paula’s clientele today is a diverse one with endless varieties of curls, waves, kinks and coils.
This year marks 16 years of hair passion within the industry and 10 years in business for Paula. She continues to acquire knowledge and remain at the forefront of the industry by taking classes and attending hair shows in Canada, the United States and the Caribbean. She can be found teaching countless techniques herself. She also grasped an opportunity to have a Curly Hair Designs leave-in conditionerwhich is a plant-based moisturizing milk free of harmful ingredients in 2017.
Paula has had the pleasure of learning from and creating alongside a plethora of talented artist teams from Joico for their annual trend presentations to Team MC for New York Fashion Week. Paula has been published in Efe magazine, Amah magazine, Press The Fashion magazine and was crowned as Canada’s Best Natural Hair Stylist in 2015.
Paula has both been involved with and inspired by many organizations and spaces like Safara, The Cultural Arts Studioand Project Beautiful which are various platforms that encourage various ways to express and explore self-love and community elevation. The conversation around our hair and its needs tie into general self-care and it is important for Paula to encourage a friendly relationship between the two.
By creating her series of workshops entitled Curls Understood, Paula continues to share the beauty that curly hair types truly hold when you execute the knowledge gained to set them free! She is on a mission to teach stylists and their clients how to confidently work with their hair.